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There is little information that the average lottery player would find of value. The statistics we collect are by and large countable numbers audited by professionals collected and published by us. We primarily track information on lottery sales, prizes and net profit to government, advertising budgets and game design--both for TLF Publications' annual books (such as La Fleur's World Lottery Almanac) and our monthly magazine (La Fleur's Magazine).


La Fleur’s Symposium Program


Hyatt Regency Washington on Capitol Hill

Washington, D.C.—April 22-25, 2012


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Program Summary | Monday | Tuesday-Wednesday




Tuesday, April 24, 2012

7:30-8:45 a.m.

Private National Game Breakfast Meeting for Lottery Marketing & Sales Directors


-Panel: U.S. Lotteries’ Online Strategy


Buddy Roogow, Executive Director, D.C. Lottery

Scott Bowen, Commissioner, Michigan Lottery

Charles McIntyre, Executive Director, New Hampshire Lottery

Gordon Medenica, Director, New York Lottery

Moderator: Terri Markle La Fleur, Publisher, La Fleur’s Magazine


-AGA: Impact of the DOJ Ruling on Casino Industry

Frank Fahrenkopf, Jr., President & CEO,  American Gaming Association

Interactive Break/Q&A


Segment: Sports Lottery Marketing

-NFL Atlanta Falcons Instant Ticket

James Hutchinson, Senior Vice President, Georgia Lottery Corp.

-Ravens Cash Fantasy Instant Ticket

Mike Hofferbert, Strategic Product Planner, Maryland Lottery

Interactive Break


Segment: iLotteries

-New Jersey Lottery’s Internet Daily Drawings Strategy

Foster Krupa, Marketing Director, New Jersey Lottery


-Hard Lessons: Going Online

Carole Hardy, President, NexGen Gaming Solutions & Former Assistant Director, Marketing, Oregon Lottery

Interactive Break


12-1:30 p.m.

Private Lottery Marketers Luncheon (Sponsored by GTECH Corporation)

 - Inside Perspective on Operating One of the World’s Most Successful Interactive Lottery Channels

Keynote Speaker: Matteo Monteverdi, President, Lottomatica Betting and Interactive and EVP Sales & Marketing Services 

GTECH will also provide a ‘sneak peek’ of the marketing and promotion strategy that Geosweep and Atlantic Lottery Corporation will deploy in support of the launch of the Geosweep product, which is scheduled to go live on Friday, April 27. The presenters will be James and Henry Oakes from Geosweep.

12-1:30 p.m.

Main Luncheon


1:30-5:30 p.m.

Spotlight: Lottery Management

-New Director Spotlight: California Lottery

Robert O’Neill, Executive Director, California Lottery


-New Director Spotlight: Pennsylvania Lottery

Todd Rucci, Executive Director, Pennsylvania Lottery


-Living It Up! Louisiana Lottery’s Strategic Plan

 Rose Hudson, President, Louisiana Lottery Corp.

Interactive Break


Segment: Canadian Lottery Industry

-Launching Rock Paper Scissors Draw Game

Adam Caughill, Senior Manager, Lottery Product Development, OLC


-Tech The Halls: WCLC’s Second-Chance Internet Promotion

Brad Wiebe, Marketing Director, Western Canada Lottery Corp. (WCLC)

Interactive Break


Segment: Lottery Retailing

-Inside Look from An Outsider’s Perspective: Lottery Retailing in D.C.

Usi Berry, Corporate Accounts Coordinator, D.C. Lottery


-Improving Sales in Mid-Level Retail Locations

Tom Delacenserie, Director of Sales, Florida Lottery


-Corporate Retail Partnership: Virginia Lottery and WaWa

Rob Wesley, Director, Sales, Virginia Lottery

Robert Pinschmidt, New Initiatives Manager, Wawa, Inc.

Interactive Break


-Panel: Hot Lottery Marketing Topics


James Hutchinson, Vice President, Marketing, Georgia Lottery Corp.

Teri Wood, Vice President, Marketing, Iowa Lottery

Foster Krupa, Marketing Director, New Jersey Lottery



The 2012 Fleurry Advertising Submissions

6:30 p.m. - ?



Wednesday, April 25, 2012


iLotteries Workshop

9-11  a.m.

Lottery marketers will gather to discuss the nuts & bolts of going online with traditional lottery products.  This will be an interactive session with ample opportunity for questions from the audience.

End of Symposium