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There is little information that the average lottery player would find of value. The statistics we collect are by and large countable numbers audited by professionals collected and published by us. We primarily track information on lottery sales, prizes and net profit to government, advertising budgets and game design--both for TLF Publications' annual books (such as La Fleur's World Lottery Almanac) and our monthly magazine (La Fleur's Magazine).


La Fleur’s Symposium Program Page


Hyatt Regency Washington on Capitol Hill

Washington, D.C.—April 22-25, 2012


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Program Summary | Monday | Tuesday-Wednesday


Sunday - Monday


Sunday, April 22, 2012

Registration (Location: Congressional A)

4-7 p.m.

Opening Night Reception

5-7 p.m.


Monday, April 23, 2012


Segment: The D.C. Lottery – Present & Future

-IGaming Lessons Learned/ATM Proposed Program/Fast Play Progressive Jackpot

Buddy Roogow, Executive Director, D.C. Lottery


-Legal Implications of the DOJ Ruling on Online (Internet) Lotteries

Ridgely Bennett, General Counsel, D.C. Lottery


-Interactive Break: The D.C. Lottery – Present & Future


Buddy Roogow, Executive Director, D.C. Lottery

Tracey Cohen, Chief Operating Officer, D.C. Lottery

Ridgely Bennett, General Counsel, D.C. Lottery


-Panel: Developing a U.S. Lottery National Premium Game


Margaret DeFrancisco, President & CEO, Georgia Lottery Corp.

Terry Rich, CEO, Iowa Lottery

May Scheve Reardon, Executive Director, Missouri Lottery

Gary Grief, Executive Director, Texas Lottery

Moderator: Terri  Markle La Fleur, Publisher, La Fleur’s Magazine


Segment: Bloc Lottos

-It’s a Whole New Kind of LUCKY! Lucky for Life, New England’s Game

Anne Noble, President & CEO, Connecticut Lottery Corporation

& Diane Patterson, Vice President, Marketing & Sales, Connecticut Lottery Corporation


-Marketing $2 Powerball

Cynthia O’Connell, Secretary, Florida Lottery

Terry Rich, CEO, Iowa Lottery

Interactive Break


-Women in Lottery Leadership Panel


Anne Noble, President, Connecticut Lottery Corporation

Jenny Canfield, Director of Operations, Minnesota Lottery

Moderator: Terri Markle La Fleur, Publisher, La Fleur’s Magazine


12-1:30 p.m.


Women in Lottery Leadership (WILL) awards ceremony

FLEURRY Advertising Awards ceremony


1:30-5:30 p.m.

Symposium Sponsor Presentations

Jaymin Patel, President & CEO, GTECH Corporation (Dual Sponsor)

Fivi Rondiri, Corporate Marketing Analyst, INTRALOT, Inc. (Program Sponsor)

Moti Malul, Vice President, Sales & Business Development, NeoGames (Program Sponsor)

Byron Peterson, Director of Sales, U.S., Pollard Banknote Limited (Program Sponsor)

Rick Weil. President, SciPlay (Program Sponsor)


Segment: Lottery Marketing Case Studies

-Keeping the Instant Product Profitable

Paula Otto, Executive Director, Virginia Lottery

-Massachusetts Lottery’s Instant Strategies

Paul Sternberg, Executive Director, Massachusetts Lottery

-Getting Back to Basics: Using Supply to Create Demand

Nikki Orcutt, Deputy Director, Marketing, West Virginia Lottery

-Sponsor Panel: Brave New “Online” World

Matteo Monteverdi, President, Lottomatica Betting and Interactive and EVP Sales & Marketing Services

John Pittman, Vice President, Marketing, INTRALOT, Inc.

Moti Malul, Vice President, Sales & Business Development, NeoGames 

Doug Pollard, Co-CEO, Pollard Banknote Limited 

Chantel Ornstein, Esq., Regional Vice President, Government Relations, Scientific Games 


5:30-7 p.m.

Private Meeting for Lottery Marketing & Sales Directors