Program                Speaker Bios                Register                Questions?                Talk Back                   Past Conferences

LA FLEUR’S 2013 SYMPOSIUM PROGRAM ~ Sunday/Monday

April 28-May 1, 2013

Grand Hyatt Washington—Washington, D.C.

See the Tuesday/Wednesday Program 

Monday, April 29, 2013

SEGMENT: DC Lottery Today

Soul Train Presentation

Kim Porter Fluellen, Soul Train Holdings

Soul Train Presentation

Buddy Roogow, Executive Director, D.C. Lottery

Get on board the Soul Train to learn about the D.C. Lottery’s experience with its latest licensed game. La Fleur’s 2013 Lottery Symposium will have you on your feet and groovin’ to the Soul Music and disco. So put on your platform shoes and look at how a mature lottery injects energy and new life into its product portfolio.

Panel: Opening the Official D.C. Lottery Store

Panelists:

Buddy Roogow, Executive Director, DC Lottery

Tracey Cohen, COO, DC Lottery

Billy Parson, Director of Sales, DC Lottery

SEGMENT: Harnessing Technology

-Launching Jackpot Poker in Massachusetts

Paul Sternburg, Executive Director, Massachusetts Lottery

The Massachusetts State Lottery introduced a second monitor game, The Daily Race Game, in FY08 to complement its existing, very successful KENO game. Sales for this game were originally projected at $175 million annually;  however, the game never clicked with players and annual sales plateaued at approximately $20 million. After nearly two years of exploring game concepts, focus group testing options, and developing/refining its selection, the Massachusetts Lottery will soon be launching a new second monitor product to replace the underperforming, horse racing-themed Daily Race Game. Called Jackpot Poker, a card-themed Keno game, it will be rolled out at approximately 1,300 lottery retailers before the end of this fiscal year.

-Speaking to customers and looking through their eyes

Gregory Smith, Executive Director, Vermont Lottery

This presentation will focus on  interacting with customers – those lotteries already have and those that lotteries do not.  How lotteries talk to each group, and what does the lottery offer to them to attract or reward their participation?  What marketing decision have lotteries made based on how they respond?  Smith will also examine how the customer looks at businesses that they chose to spend money with.  Finally, he will talk about some of the industry’s current and near future challenges with i-lottery/i-gaming; keeping your core customers and products while trying to expand; and competing with bordering states when you are small like Vermont.

-          Paul Sternberg, Executive Director, Massachusetts Lottery

-          May Scheve Reardon, Executive Director, Missouri Lottery

-          Gary Grief,  Executive Director, Texas Lottery

FLEURRY AWARDS CEREMONY

LUNCHEON

Lottery Director Panel: Multistate Games

-          Robert O'Neill, Director, California Lottery

-          Buddy Roogow, Executive Director, D.C. Lottery

-          Gary Grief, Executive Director, Texas Lottery

-          Paula Otto, Executive Director, Virginia Lottery

SEGMENT: SPONSOR PRESENTATIONS

GTECH: Sponsor Presentation

Lottery’s Changing Business IntelligenceIn a mature industry with challenges to continue to raise profits, Lotteries must depend more than ever before on data analytics to maintain relevance and expand the player base.   The precise determination of the right Key Performance Indicators (KPIs) to measure and help run the lottery business is one of the few ways to directly drive profit growth.  Emerging Big Data solutions provide new opportunities to handle varieties of meaningful information from disparate data sources that when combined with traditional data can provide insightful correlations.  Big Data is also the key to managing the massive volume of statistics that is inherent with new Player functionality.

InComm: Sponsor Presentation

Tim Richardson. VP of Business Development, Financial Services, InComm

INTRALOT: Sponsor Presentation

John Pittman, Vice President, Marketing, INTRALOT, Inc

NeoGames: Sponsor Presentation

Harnessing Facebook and Other Social Platforms to the Cause

Yariv Sarig, Regional Sales Director, NeoGames Networks, Ltd.

As a leading provider of Interactive Instants and other games NeoGames heavily invests in the development of new game concepts, innovative solutions and sales channels.  In the US alone there are 163,071,460 Facebook of which almost 70% of them are above the age of 25. With 235 million people playing games on Facebook every month why are lotteries not taking advantage of this by launching their own Instant game versions? NeoGames is happy to introduce the 1st true social Instant game on Facebook, taking advantage of the social tools and sharing mechanics available today on Facebook to engage the users, enhance brand awareness and recruit new players. 

Pollard Banknote: Sponsor Presentation

Margaret DeFrancisco, Senior Vice President, Corporate Development, Pollard Banknote

Scientific Games: Sponsor Presentation

iLottery – Lessons Learned

Michael Lightman, Vice President, Business Development & Sales, Sciplay™, Scientific Games

iLottery has moved to the forefront for a growing number U.S. lotteries.  Last year, lotteries in Minnesota, Illinois and Georgia either launched or expanded their iLottery capabilities.  This year, North Carolina and Michigan have announced plans to do the same.  Numerous other states are also exploring the opportunity of iLottery.  Scientific Games, a leading provider of internet solutions to the lottery industry, has more then 10 years of experience in the iLottery space.   This session will highlight crucial factors that lotteries need to consider in order to successfully rollout their iLottery plans here in the U.S.

SEGMENT: Internet Case Studies

Insider’s Report: Internet-Streamed Lottery Drawings

Chip Polston, Vice President of Communications, Government and Public Relations, Kentucky Lottery Corp.

In September 2012, the Kentucky Lottery became the first state to voluntarily pull its televised drawing show off broadcast television and switch to Internet streaming. After two decades on their air, the decision to end the TV show had been debated for years with the main concern of lost sales due to negative player backlash (along with negative news media ramifications). This presentation will look at how such a facility can be built at your lottery, the immense cost savings this realized, and the surprising response from lottery players as a result of this transition.

Minnesota State Lottery- New Innovated Distribution Presently and the Future

Jenny Canfield, Director for Operations, Minnesota Lottery

Lotteries are finding new innovated approaches to expanding their distribution.  The Minnesota State Lottery, along with their commercial partners, has been and continues to implement new innovated distribution of their products. This includes selling through ATMs, Play at the Pump and over the Internet. 

5-7 p.m.

Private Lottery Marketing & Sales Director Meeting

Moderator: Terri Markle, Publisher, La Fleur’s Magazine