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This web site is dedicated to the women and men who operate the world's 200+ legal state operated lotteries. We have spent a career researching, writing and reporting on the global lottery industry.

There is little information that the average lottery player would find of value. The statistics we collect are by and large countable numbers audited by professionals collected and published by us. We primarily track information on lottery sales, prizes and net profit to government, advertising budgets and game design--both for TLF Publications' annual books (such as La Fleur's World Lottery Almanac) and our monthly magazine (La Fleur's Magazine).

LaFleur's 2013 Lottery Symposium

 

Speaker Bios

 

Grand Hyatt Hotel

April 28th - May 1st, 2013

Washington, D.C.

 

 

Program                Speaker Bios                Register                Questions?                Talk Back                   Past Conferences

 

La Fleur’s 2013 Conclave & Interactive Summit Program

December 3rd-6th

 

 

See the Tuesday/Wednesday Program 

 

Wednesday, December 4

 

9-5:30 p.m.

 

SEGMENT: Spotlight on California Lottery

 

California Lottery: The Big Picture for FY14

Paula LaBrie, Acting Director, California Lottery

 

Case Study: Launching Powerball


Richard Mahan, Deputy Director, Sales & Marketing, California Lottery

This case study will examine how the California Lottery brought the biggest lottery game to California, including challenges and barriers. The creative development focused on a “bigger than big” game. The line: Believe in Something Bigger. The three-phase campaign included social and PWS experience, celebrity-hosted event, digital, OOH and TV.

 

Case Study: California’s First $20 Ticket Launch

Jim Hasegawa, Deputy Director, Business Planning, California Lottery

 

Interactive Break

 

Entrepreneur Spotlight: David Angelo, Founder, David & Goliath


In 2011, AdAge named David&Goliath Small Agency of the Year – a testament to their entrepreneurial belief system. Founded by David Angelo in 1999, David & Goliath helps clients such as Kia, Universal Studios, MGM Casino and the California State Lottery, take on the toughest marketing goliaths. Come hear this inspiring entrepreneur talk about his early work as a junior art director in 1989 at DDB/New York and the journey that took David Angelo to the highest pinnacle possible for an entrepreneur to scale.

A Conversation with David Angelo

La Fleur’s Magazine publisher Terri Markle will interview David Angelo, founder of David & Goliath, on his vision to inspire people and brands to take on challenges and help them realize their true potential.   

 

SEGMENT: Internet & ATM Sales

 

Case Study: Launching Subscription Sales

Alice Garland, Executive Director, North Carolina Education Lottery

North Carolina is in the process of implementing a subscription program that is accessible through our players club, Lucke Zone. There have been several issues along the way, including intense opposition from the NC Retail Merchants Association.  North Carolina has worked through these issues and expects to have a problem-free launch.  The process and the resolution to issues will be discussed in this session.

 

Panel: Retailing Opportunities & Subscription Sales

-          May Scheve Reardon, Executive Director, Missouri Lottery

-          Alice Garland, Executive Director, North Carolina Education Lottery

 

LUNCH

 

Panel: Managing USA Multi-State Games

An examination of sales trends for Powerball and revamped Mega Millions

-          Tom Romero, CEO, New Mexico Lottery

-          Gary Grief, Executive Director, Texas Lottery

-          TBD

.

SEGMENT: Conclave/Summit Sponsor Presentations

 

Sponsor Presentation:  GTECH Corporation

TBD

 

Sponsor Presentation: InComm

Tim Richardson,VP, Business Development, Financial Services, InComm

InComm’s presentation will include a quick overview of InComm as well as illustrate several ways in which its POS technology and scale at retail can be an opportunity for lotteries in every state.  By leveraging the same Point-of-Sale-Activation technology that InComm uses today to activate giftcards and prepaid products in retailers like WalMart and Target, InComm can help lotteries expand their distribution into new channels.  Prepaid products can also make lottery more “gift-able” as well as solve for online account funding, prizing and disbursement options. No longer bound by the limitations of hardware, a whole new market opportunity presents itself.

 

Sponsor Presentation: Karma Gaming

Paul LeBlanc, CEO, Karma Gaming

 

Sponsor Presentation: Scientific Games

Michael Lightman, Scientific Games

 

SEGMENT: Conclave Sponsor Presentations

 

Sponsor Presentation: INTRALOT, Inc.

Lori Harris, Director, New Products Marketing, INTRALOT, Inc.

 

Sponsor Presentation: NCM Media Networks

Stacie Tursi, VP of Regional Sales-Southeast, NCM Media Networks

When it comes to the modern world of multi-screen marketing, consistency is king, and with today’s consumers relying on a variety of connected devices throughout their day, a fragmented brand ecosystem is not only unacceptable, it undermines the very brand affinity that marketers are trying to establish.  Tursi will present simple and effective ideas for reaching lottery consumers through the movie and entertainment vertical. This presentation will include an introduction to NCM, a look at the movie and entertainment vertical, the multi-screenecosystem, the lottery player and the moviegoer and lottery ad case studies.

 

Sponsor Presentation: Pollard Banknote

Julin Shaw, Marketing Manager, Pollard Banknote

The Michigan Lottery was the first Lottery to launch Pollard Banknote’s Social Instants program, tying a traditional instant ticket to a social, interactive experience bridging the gap between traditional paper products and mobile technology. This presentation provides an overview of the key elements that drive the success of this program, a tutorial of how the program is used, and its effectiveness as measured by the success of Michigan’s June 2013 launch of “Raise the Stakes” – an industry first.

 

Sponsor Presentation: Tipp24

Paul Witten, Managing Director, Tipp24

 

SEGMENT: Managing Draw Games

 

Revamping National Lotto 6/49

Ken Schulzke, VP, Marketing, WCLC

This presentation will provide an overview of recent changes to Canada’s LOTTO 6/49 game, including game design, launch materials and results to date. To support the guaranteed million dollar prizes, bigger starting jackpots, and the new free plays, the price of LOTTO 6/49 was changed to $3 per play.

 

Branded Hybrid Terminal Game Launch  (OLG)

Adam Caughill, Director, Lottery Business Development, OLG

OLG will present its new licensed Watch N Win lotto game that launched in November in Ontario.

 

La Fleur’s Private Marketing & Sales Director Meeting