LaFleur's 2013 Lottery Symposium
Grand Hyatt Hotel
April 28th - May 1st, 2013
La Fleur’s 2013 Conclave & Interactive Summit Program
Wednesday, December 4
SEGMENT: Spotlight on California Lottery
California Lottery: The Big Picture for FY14
Paula LaBrie, Acting Director, California Lottery
Case Study: Launching Powerball
Richard Mahan, Deputy Director, Sales & Marketing, California Lottery
This case study will examine how the California Lottery brought the biggest lottery game to California, including challenges and barriers. The creative development focused on a “bigger than big” game. The line: Believe in Something Bigger. The three-phase campaign included social and PWS experience, celebrity-hosted event, digital, OOH and TV.
Case Study: California’s First $20 Ticket Launch
Jim Hasegawa, Deputy Director, Business Planning, California Lottery
Entrepreneur Spotlight: David Angelo, Founder, David & Goliath
In 2011, AdAge named David&Goliath Small Agency of the Year – a testament to their entrepreneurial belief system. Founded by David Angelo in 1999, David & Goliath helps clients such as Kia, Universal Studios, MGM Casino and the California State Lottery, take on the toughest marketing goliaths. Come hear this inspiring entrepreneur talk about his early work as a junior art director in 1989 at DDB/New York and the journey that took David Angelo to the highest pinnacle possible for an entrepreneur to scale.
A Conversation with David Angelo
La Fleur’s Magazine publisher Terri Markle will interview David Angelo, founder of David & Goliath, on his vision to inspire people and brands to take on challenges and help them realize their true potential.
SEGMENT: Internet & ATM Sales
Case Study: Launching Subscription Sales
Alice Garland, Executive Director, North Carolina Education Lottery
North Carolina is in the process of implementing a subscription program that is accessible through our players club, Lucke Zone. There have been several issues along the way, including intense opposition from the NC Retail Merchants Association. North Carolina has worked through these issues and expects to have a problem-free launch. The process and the resolution to issues will be discussed in this session.
Panel: Retailing Opportunities & Subscription Sales
- May Scheve Reardon, Executive Director, Missouri Lottery
- Alice Garland, Executive Director, North Carolina Education Lottery
Panel: Managing USA Multi-State Games
An examination of sales trends for Powerball and revamped Mega Millions
- Tom Romero, CEO, New Mexico Lottery
- Gary Grief, Executive Director, Texas Lottery
SEGMENT: Conclave/Summit Sponsor Presentations
Sponsor Presentation: GTECH Corporation
Sponsor Presentation: InComm
Tim Richardson,VP, Business Development, Financial Services, InComm
InComm’s presentation will include a quick overview of InComm as well as illustrate several ways in which its POS technology and scale at retail can be an opportunity for lotteries in every state. By leveraging the same Point-of-Sale-Activation technology that InComm uses today to activate giftcards and prepaid products in retailers like WalMart and Target, InComm can help lotteries expand their distribution into new channels. Prepaid products can also make lottery more “gift-able” as well as solve for online account funding, prizing and disbursement options. No longer bound by the limitations of hardware, a whole new market opportunity presents itself.
Sponsor Presentation: Karma Gaming
Paul LeBlanc, CEO, Karma Gaming
Sponsor Presentation: Scientific Games
Michael Lightman, Scientific Games
SEGMENT: Conclave Sponsor Presentations
Sponsor Presentation: INTRALOT, Inc.
Lori Harris, Director, New Products Marketing, INTRALOT, Inc.
Sponsor Presentation: NCM Media Networks
Stacie Tursi, VP of Regional Sales-Southeast, NCM Media Networks
When it comes to the modern world of multi-screen marketing, consistency is king, and with today’s consumers relying on a variety of connected devices throughout their day, a fragmented brand ecosystem is not only unacceptable, it undermines the very brand affinity that marketers are trying to establish. Tursi will present simple and effective ideas for reaching lottery consumers through the movie and entertainment vertical. This presentation will include an introduction to NCM, a look at the movie and entertainment vertical, the multi-screenecosystem, the lottery player and the moviegoer and lottery ad case studies.
Sponsor Presentation: Pollard Banknote
Julin Shaw, Marketing Manager, Pollard Banknote
The Michigan Lottery was the first Lottery to launch Pollard Banknote’s Social Instants program, tying a traditional instant ticket to a social, interactive experience bridging the gap between traditional paper products and mobile technology. This presentation provides an overview of the key elements that drive the success of this program, a tutorial of how the program is used, and its effectiveness as measured by the success of Michigan’s June 2013 launch of “Raise the Stakes” – an industry first.
Sponsor Presentation: Tipp24
Paul Witten, Managing Director, Tipp24
SEGMENT: Managing Draw Games
Revamping National Lotto 6/49
Ken Schulzke, VP, Marketing, WCLC
This presentation will provide an overview of recent changes to Canada’s LOTTO 6/49 game, including game design, launch materials and results to date. To support the guaranteed million dollar prizes, bigger starting jackpots, and the new free plays, the price of LOTTO 6/49 was changed to $3 per play.
Branded Hybrid Terminal Game Launch (OLG)
Adam Caughill, Director, Lottery Business Development, OLG
OLG will present its new licensed Watch N Win lotto game that launched in November in Ontario.
La Fleur’s Private Marketing & Sales Director Meeting