LaFleur's 2013 Lottery Conclave and Interactive Summit
San Francisco Marriott Marquis
December 3-6, 2013
San Francisco, California
Comments from the 2013 Symposium
Registration is now open for La Fleur’s 2013 Lottery Conclave & Interactive Summit. Discounted hotel rooms will be assigned for a first-come/first-serve basis.
Everyone has been talking for years how state lotteries need to attract the millenials in avoid being branded as “your grandfather’s lottery”. Well, the revered 20-something millenials are not the only demographic who is spending billions of dollars to play Free to Play (F2P) social casino and casual games. The fact is that the 40-to-55 year female represents a critical player segment for casual and social game developers. There are 300 social casino games on Facebook and almost 500 on mobile. The challenge is to get the games noticed. Government-sponsored and licensed lotteries, on the other hand, typically host the top-rated websites in their jurisdictions and are actively leveraging mobile and web channels to daily communicate with players. The race is on to monetize these casual gamers.
The topic of Cross Over Lottery Gaming will be debated extensively at La Fleur’s 2013 Lottery Conclave & Interactive Summit, which will be held December 3 through December 6, 2013 at the San Francisco Marriott Marquis. Lines are blurring between traditional lottery games and casual and social gaming. How can state lotteries cross over?
The conclave will run from the pre-conference networking meeting on the afternoon of Tuesday, December 3 through Thursday, December 5. The program will blend case studies on how lotteries are growing their traditional draw and scratch business as well as spotlight the latest innovations in social media programs, mobile marketing, Internet wagering, gift cards and more. The conference will also feature conclave sponsors delivering presentations on lottery trends.
There will be featured panels of lottery CEOs and lottery marketing directors debating how bloc lottos must adapt to chase the jackpot seeker, how draw games can benefit from 2nd chance promotion through apps and player loyalty clubs, how national lottos must be reinvented to stay current with player dreams, how scratch game design can change behaviors from non-player to player and how demographic changes regarding young adults may affect lotteries. How can lotteries use digital venues as a way to communicate and reach non-players?
La Fleur’s Interactive Summit is a one-day standalone conference held on Friday, December 6. It will be exclusively focused on interactive developments, both outside as well as inside the lottery industry. Lottery organizations need the help of the interactive community to socialize, digitize and monetize their game content and networks. How are these San Francisco Bay area companies “disrupting” the player universe? Is the chase on to pursue real money gaming? How will game developers transition casual gamers into paying players? This one-day event will also feature summit sponsors delivering presentations on the interactive universe.