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La Fleur’s Magazine was launched in September 1993 as a newsletter. In September 1995, the newsletter was converted to a full-color glossy magazine. In September 2000 (for its 8th anniversary), La Fleur’s Lottery World Magazine was renamed La Fleur’s Magazine. The layout has also been revamped to keep a fresh look. La Fleur’s Magazine is the premier trade magazine reporting on the worldwide lottery industry. The magazine is used by government lottery executives, industry vendors and government officials from state legislative and federal branches which must keep abreast of reliable statistical information on the lottery industry. Lottery advertisers are recognized for supporting the specialized research that La Fleur’s Magazine produces each issue. We print a banner above the research report listing each advertiser (in alphabetical order) that advertises in the edition it appears. We believe it is important for the lottery industry to know the support we have received from our advertisers. In April 2010, La Fleur’s Magazine will publish its pocket-sized Spring 2010 La Fleur’s White Pages Directory. In May 2010, La Fleur’s Magazine will publish its annual European Lottery Directory Guide. In September 2010, La Fleur’s Magazine will publish its pocket-sized Fall 2010 La Fleur’s White Pages Directory special report. It will be distributed at the NASPL conference in Grand Rapids, Michigan (September 22-24, 2010) and at the WLA Conference in Brisbane, Queensland (October 31-November 5, 2010). La Fleur’s Magazine explores the issues and challenges facing the worldwide lottery industry. Regular columns appearing in La Fleur’s Magazine include: Lottery Biz, Globe Link and Vendor Works.
The magazine periodically pulses out eAlerts to our database of approximately 3,000 subscribers worldwide on the contents of the magazine. The interactive website also provides the White Pages directory published in the magazine. The complete Spanish translation of La Fleur’s Magazine is also available as a downloadable Word document file on www.lafleurs.com.
All advertisers in La Fleur’s Magazine receive a free listing of their website in the virtual white pages at www.lafleurs.com. This is a “live link” to the advertiser’s website.
