Program Summary

The theme for La Fleur’s 2012 Lottery Symposium is I³;—Internet + Interactive + Intrastate. In Brave New World, a novel written by Aldous Huxley, the author anticipates how scientific discoveries will change society in the future. At La Fleur’s Symposium, our speakers will discuss how iGaming will transform the lottery landscape. Thanks to the recent Department of Justice ruling that toppled a prohibition of Internet lotteries, the U.S. lottery industry is now playing catch up with the rest of the lottery world to go online. The changes are sweeping. Learn the Do’s and Don’ts of Marketing Online Lotteries. Hear the Hard Lessons that have tripped up other lottery pioneers in the Brave New World of iLotteries. Get a legal perspective on the DOJ ruling and what might happen under a federal regime.  Take the “industry’s pulse” as U.S lottery directors discuss  their marketing and regulatory concerns in opening up a new channel to sell lottery tickets.

We would like to thank the following: D.C. Lottery & Charitable Games Board (co-host of the symposium as well as our Dual Program Sponsor (GTECH Corporation) and our Program Sponsors (INTRALOT, Inc., NeoGames, Pollard Banknote and Scientific Games).

Sunday, April 22, 2012

Registration (Location: Congressional A)

4-7 p.m.

Opening Night Reception

5-7 p.m.

Monday, April 23, 2012

8-9 a.m.

Breakfast & Bagels

9 a.m.-12 noon

Segment: The D.C. Lottery – Present & Future

Legal Implications of the DOJ Ruling on Online (Internet) Lotteries

Panel: U.S. Lotteries’ Online Strategy

Women in Lottery Leadership Panel

12-1:30 p.m.

Luncheon

-          Women in Lottery Leadership (WILL) awards ceremony

-          FLEURRY Advertising awards ceremony

1:30-5:30 p.m.

Sponsor Presentations

-          GTECH Corporation (Dual Sponsor)

-          INTRALOT, Inc. (Program Sponsor)

-          NeoGames  (Program Sponsor)

-          Pollard Banknote Limited  (Program Sponsor)

-          Scientific Games  (Program Sponsor)

Segment: Marketing $2 Powerball

Segment: Instant Ticket Marketing: Relevant & Profitable

Sponsor Panel:  Brave New “Online” World

5:30-7 p.m.

Private Meeting for Lottery Marketing & Sales Directors

Tuesday, April 24, 2012

7:30-8:45 a.m.

Private Breakfast for Lottery Marketing & Sales Directors

8-9 a.m.

Breakfast & Bagels

9 a.m.-12 noon

Panel: Developing a U.S. Lottery Premium Game

Segment: Marketing Sports Lotteries

Segment: iLotteries

Hard Lessons: Going Online

12-1:30 p.m.

Private Lottery Marketers Luncheon (Sponsored by GTECH Corporation)

12-1:30 p.m.

Main Luncheon

1:30-5:30 p.m.

Spotlight: New Lottery CEO/Director

Louisiana Lottery: Developing A Five-Year Strategic Vision 

Segment: Canadian Lottery Industry

Launching A Rock + Paper + Scissors Draw Game

Going High-Tech For Second-Chance Holiday Promotion

Segment: Lottery Retailing

Panel: Hot Marketing Topics

5-5:30 p.m.

The 2012 Fleurry Advertising Submissions

6:30 p.m. - ?
Attendee networking at ARTICLE ONE LOUNGE, HYATT REGENCY HOTEL

Wednesday, April 25, 2012

iLotteries Workshop

9-11  a.m.

End of Symposium